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Bachelor of Applied Design (Branded Environment)
Provider Code: NSW 00246M, QLD 03107J
CRICOS Course Code: NSW 064424B (156 weeks), NSW 064421E (104 weeks), and QLD 070809A (156 weeks)
Duration:3 years Full-time (6 full-time study periods), or 2 years (accelerated)
Location: North Sydney, Brisbane
Study options for Australian students: Full-time, Part-time
Study options for overseas students: Full-time
Intakes:March, July, October. Refer to Enrolment
FEE-HELP available
COURSE DESCRIPTION
The Bachelor of Applied Design (Brand Environment) is all about the application of 'brand language' (logo, colours, sound, imagery, textures, messages) to three dimensional spaces.
Branded environment design is where we take elements of a company's brand to create experiences which engage the senses and stir the emotions of a brand in a three dimensional space. You will explore idea generation, articulate creative solutions using a range of media and communication techniques, understand how to manage and uphold the integrity of a brand in 2D and 3D formats, design unique environments in response to brand challenges and understand the effects that a space has on the people that visit it and how, in turn, they can influence the environment they're in.
AIMS AND OBJECTIVES
The objective of the course is to develop ethical, reflective and professional practitioners who can access a body of knowledge enabling them to work in an interdisciplinary team to research, plan, organise, conduct and successfully complete creative, sustainable and cost effective strategies to a professional standard for the Australian and international market.
COURSE OUTCOMES
At the successful conclusion of this course, a student will be able to:
- Critically analyse problems to find the most creative, strategic, sustainable and cost effective solution
- Understand the critical role of experimentation in the design process Critique, produce and evaluate a communications strategy from a brand and consumer perspective
- Demonstrate leadership skills as a team player and communicator
- Demonstrate their ability to creatively apply design theory to their professional practice
- Apply ethical and legal issues to strategic communication campaigns Critically reflect on the roles and responsibilities of professional practitioners in contemporary industry
- Apply principles of continuous learning and reflection that are relevant to the industry.
- Demonstrate their capacity to develop and design unique branded environments in response to branding challenges
- Understand and demonstrate how a creative branding idea may engage audiences
- Articulate their creative solution using a range of media and communication techniques
- Critically evaluate environmental design strategies in a public framework
- Understand, manage and uphold the integrity of the brand.
COURSE STRUCTURE
Year 1
Semester 1
AD101 Design Culture and Theory
AD102 Ideas Generation in Visual Communication
AD103 Systems of Communication
AD104 Introduction to Design Practice
Semester 2
AD105 Frameworks of Design
AD106 Typography and Context
BC101 Symbols and Distribution
AD107 Studio Practice
Year 2
Semester 3
AD201 Introduction to Design Research
BD201 3D Design 1: Theory Planning and Concept Development
BE201 Environment Planning and Visualisation
BE202 Environment Design 1: Branding
Semester 4
BC201 Interactive Spaces
BE203 Brand Management
BE204 Environment Design 2: Retail
BC202 Advanced Design Strategy and Application
Year 3
Semester 5
AD301 Culture of Change and Innovation
AD302 Design Studio Management
AD305 Independent Design Practice 1
AD307 Design in Practice 1
Semester 6
AD303 Design and Business
BE301 Design in Practice 2 for ED – Group Environment Project
AD304 Positioning the Design Practice
AD306 Independent Design Practice 2
YOUR BRANDED ENVIRONMENT CAREER
You could work in communications, interior design or architectural practices and specialise in the translation of brand language to environments. These environments include interactive spaces, game and virtual design, product launches and exhibitions, museums, retail spaces and way finding systems. (e.g. airports and shopping centres).
ENTRY REQUIREMENTS
- Minimum of 18 years of age prior to course commencement with completion of Australian High School Year 12 and an ATAR of 63.40/UAI of 60+ (or equivalent) OR
- Mature age (aged 21 or over) entry with relevant work experiences AND
- Submission of a design portfolio (6–10 pieces of original creative work) AND
- Personal or phone interview (where possible) AND
- IELTS 6.0 (academic) with a minimum of 5.5 in each band if English is not your first language.
