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Billy Blue College of Design
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Bachelor of Branded Fashion Design

Billy Blue College of Design

The fashion industry is looking for a new breed of designer. Individuals who can combine fresh and inspiring designs, with an understanding of how to produce for commercial success, are the ones who will thrive. The branded fashion designer’s role is to find the most creative, strategic, sustainable and cost-effective solution. Developing a commercial awareness of how to create, build and sustain a brand and align it with a target market is a critical skill.

Bachelor of Branded Fashion Design focuses on the design, production and branding of garments. You learn how to create and brand a range of design solutions, and use the latest software to communicate your product design ideas.

Discover how to produce clothing designs according to project budgets and timelines, and find out how to manage the integrity and positioning of a brand. Investigate the theory behind design and marketing, evaluate communication and branded fashion strategies, explore the role of social media in marketing and scrutinise current, present and future fashion trends. You’ll enhance your forecasting, project-management and drawing skills, and discover the difference between fashion and clothing, and brand and designer labels.

Careers in branded fashion

  • Branded fashion designer
  • Buyer
  • Merchandise store planner
  • Product developer
  • Trend forecaster
  • Fashion director
  • Fashion brand manager
  • Fashion public relations (PR)
  • Fashion blogger
  • Fashion social media campaigner



Study Options – Domestic Australian students

Full-time Blended*

Part-time Blended*

*Blended (face to face on campus plus facilitated online)

Study options – Overseas students

Full-time Blended*

*Blended (face to face on campus plus facilitated online)

Start Dates

See Key Dates below

Course Length

Full-time: 2-3 years (depending on study load)

Part-time: 4-6 years (depending on study load)

Entry Requirements

Year 12 equivalent with ATAR 60.

For international applications IELTS 6.0 (Academic) with no skills band less than 5.5

Special Entry Requirements:

Demonstrated ability to undertake study at this level:

  • Work experience, and/or other formal, informal or non-formal study attempted and/or completed, OR

  • Design portfolio (6-10 pieces of original creative work)

Finance Options - Domestic Australian students


For full fee paying students, payment options are also available.

Course study requirements

Each subject involves 10 hours of study per week, comprising 3 timetabled study hours and 7 personal study hours (which may include a facilitated online component).


Practical assignments, research projects, presentations


Sydney Campus

Brisbane Campus

Melbourne Campus

Delivered by

Billy Blue College of Design at Torrens University Australia

Accrediting body

Tertiary Education Quality and Standards Agency (TEQSA)

CRICOS Course Code


Key Dates

2016/17 course dates for all Billy Blue classes held at our Sydney, Melbourne, Perth and Brisbane campuses.

Start Dates Census Dates Last Day Breaks
Mon 22 Feb 2016 Fri 11 Mar Fri 13 May Mon 16 May – Sun 5 Jun (3wks)
Mon 06 Jun 2016 Fri 24 Jun Fri 26 Aug Mon 29 Aug – Sun 18 Sep (3wks)
Mon 19 Sep 2016 Fri 07 Oct Fri 09 Dec Mon 12 Dec – Sun 19 Feb (10wks)
Mon 02 Jan 2017 (Summer School) Tue 10 Jan Fri 10 Feb Mon 13 Feb – Sun 19 Feb (1wk)

Billy Blue may offer mid-term intakes throughout the year which are subject to availability. For more information please speak with one of our course and career advisors on 1300 66 11 11

COURSE SUBJECTS – Bachelor of Branded Fashion Design

The course can be completed in 2-3 years full-time study or 4-6 years part-time.

In this subject, students will simultaneously study the human body and its ergonomics whilst developing the skill of visual representation and communication through the art of drawing. It acknowledges drawing as a fundamental skill of the designer, and its importance in communicating design ideas.
Students will cultivate an understanding of human movement, balance, proportion and shape by developing the observational and drawing skills required for fashion illustration. Students will also develop their ability to visually render various surfaces, fabrics and structures as they learn to understand the manner in which different materials and fabrics drape, shape, change and interact with and on the human body.

This subject allows students to apply integrated technical and theoretical concepts and knowledge about colour theory and technical fabric properties. Students will gain an understanding and appreciation of colour theories, harmonies and usage of certain types of colours and materials placed in context of specified historical periods. Students will develop their knowledge of materials, investigating properties and performance (fibres, yarn structures, fabric construction, methods of surface decoration and finishes). In addition students will learn to understand the legislation regarding labeling and fabric testing applied through exercises. They will demonstrate their awareness of the appropriateness of materials used for different types of applications in design and be able to select the best fabric for specified usage and expected lifespan. Concurrent with this study will be an investigation of issues of sustainability and pollution in fabric manufacture, and the responsibility of the designer in their fabric, material and colour choice.

This subject encourages students to observe, analyse and document the world around them in order to expand their visual design vocabulary. The playful exploration of a variety of fundamental research methods will expand students’ practical and critical skill sets, enabling them to transform their observations into potential design outcomes and evaluate their engagement with the design process.
Students will undertake a series of observational research experiments; recording and analysing each case through a range of media and materials including: drawing, photography, sound, static and time-based media as well as two & three dimensional forms. Students will also be challenged to critically reflect upon their interaction with and response to the cultural context of design.

This subject is twofold e.g. hand drawing and computer drawing skills development. Students develop hand-drawing skills to depict, show their understanding as well as explore technical and construction details for apparel. In addition students demonstrate their understanding of clothing history and fashion by isolating key recognisable garment design elements and principles specific to the identified historical periods. In addition to a folio with hand drawings, students develop a digital folio with fully annotated and proportionally correct garment drawings. In order to transfer their hand skill drawings they are introduced to CAD drawing methods and folio layout specific for branded fashion. By analysing and evaluating their hand drawings they select and synthesis these into a computer generated document.

This subject requires students to develop and apply their knowledge of contemporary digital design frameworks to brand culture in design. Students will engage in the critical examination of how branding shapes the nature and role of design practice. Through the analysis of established design labels students will develop an understanding of how demographic factors such as age, gender & socio economics contribute to the formation of brand culture. Students analyse their own character and personality traits to develop a brand essence that reflects themselves. Using this as a starting point they develop brand collateral such as name, logo, swing tag and labels typical for design products to become familiar with the process of brand development through the application of digital design skills.

This subject provides the opportunity for discourse on the “meaning” of fashion, branded fashion and clothing. The students will study various texts and historical periods to develop their sensitivities and understanding of the “fashion phenomenon” and clothing behaviour. Examination of several case studies of fashion occurrences will inform the student of the issues, attitudes and foundations that may lead up to the formation of a fashion, the role of the designer in that process and its effect on general dress behaviour as a result. Students research a variety of historical periods and develop a digitally design folio depicting clothing of the studied periods In Addition to an essay on a chosen historical period. To compliment this study, students will gain digital design foundation skills and techniques used to present their work.

This subject introduces the importance of clothing structure, shape, form, line and volume. A variety of cutting, sewing and finishing techniques and terminology are introduced through the examination of constructed garments and the execution of a variety of sewing samples. Through the analysis of a manually deconstructed garment, students are able to familiarise themselves with the various components that make up a garment and the interrelationships between those components. Using this knowledge, students execute and assemble a self-designed garment that addresses an understanding of the structural purpose and interrelationships of individual pattern pieces. Students will be required to make decisions about the most appropriate construction techniques to use based on the relevant market position. Students have the option of participating in a Sewing Skills program – a series of additional sewing workshops that run concurrently with their formal study. These weekly two hour workshops provide students with an opportunity to further develop their garment construction skills, should they so choose.

In this subject students develop foundational design studio practice skills and knowledge in fashion creation. Students acquire specialist practical and theoretical skills and knowledge such as concept development, fabric manipulation and draping. Throughout the subject, students work to develop their conceptual ideas and translate them into a commercial garment design. At the same time students will broaden their understanding of a design studio environment and the interplay between individual and peer responsibilities in a studio context. In addition, students cultivate a broader comprehension of design studio practice through the exploration of 2D and 3D forms and objects. Students gain a deeper understanding of design elements and principles as key design concepts, by conceptualising and producing 2D and 3D design outcomes. The concepts of thermoplasticity, resiliency, dimensional stability and drape are incorporated into this exploration.

The theoretical foundation of this unit develops the student’s understanding of the international fashion systems and the different market classifications that exist therein. Students will develop this understanding through an analysis of the criteria that underpin market segmentation of fashion at the retail, consumer and design level. Students will be required to develop a digitally produced folio with their own design fashion adaptations relevant for specific market segments.

This subject provides students will the opportunity to develop both their textile knowledge and skills in manually and digitally generating original prints and colours for apparel. Emphasis will be placed on the relationship between textile type, print design and garment. Students will develop their knowledge of colour theory and its relationship to fabric and fabric designs. They will be expected to integrate colour in the development of a range of print designs (placement and repeat) for fabric. Students will have the opportunity to develop and print one fabric strike off from their own design. The brief will require students to undertake a small research project to forecast colours and patterns.

This subject develops the students’ approach to and the application of knowledge and skills when answering a given brief placed in a commercial context. Students will be required to experiment with the idea of subculture to inform their design starting point. The emphasis of the brief is on shape, proportion and ergonomics as students learn how to measure and accurately depict the key details of fashion products. Students investigate surface design, and a variety of applications, e.g. placement print, embroidery, and repeat print patterns.
Students design a group of garments that relate through style, and usage intended for an identified consumer target market, in response to a given brief.
The outcome of this subject is a portfolio and technical pack typical for a “fast fashion” or niche market environment for offshore production to industry standard.

This subject requires students to work independently when designing and building a social media strategy for a fashion brand. Students study cases of specific and successful Australian branded fashion and fashion PR companies, their practices and strategies. Situated in traditional Problem Based Learning environment students collaborate online within a group to adapt and negotiate the solutions to a set brief and problem.
Students develop a coherent body of knowledge of the range of social media tools that currently exist and are used in the branded fashion industry underpinning the marketing and branding division of such businesses.

This subject gives students the opportunity to:

  • Work as an intern within a professional Branded fashion company for an extended period of time or
  • Participate in live incubator projects supplied by industry professionals.

This experience encourages students to build long-term relationships within the industry and exposes them to the rigors of the real world design profession whilst building their communication skills and confidence in their chosen field.
This subject aims to cultivate a broader understanding of the professional design industry, its practices and processes within a variety of departments. Students are encouraged to identify their particular interest and work within company divisions in a self-directed or specified project based tasks.

This subject provides students with the opportunity to continue to develop their knowledge of the product development process and the many facets of producing a finished garment. They will analyse the different components and become familiar with the costing practices of each.

This subject focuses on form, shape and internal structure of garment design. Initially students will manipulate fabric on a mannequin to build up a series of forms. These forms will then be developed and technically structured. This process will enable the student to compile their library of basic shape patterns for future use in commercial and industry settings.
Students will extend this practice into an experimentation of fabric manipulation on a dummy to create garments that reflect their own aesthetics. Students will develop these ideas into a series of technical drawings. They will then select one garment from their range for production in fabric of their choice with an emphasis on the technical engineering innovation and design structure.

This subject provides a management framework used by a design team to streamline and monitor the product development process from conception through to production and product delivery. Students will develop their ability to plan projects over the timeframe of a year and allocate jobs in a studio setting. In addition they will critically analyse the typical workflow of several design studios in different settings and evaluate the enterprise management systems that may or may not be applicable for each situation. Students will then develop a series of Excel worksheets that are appropriate to every substructure of the work stream in a variety of design studio settings.

This unit provides students with the opportunity to design a coordinated group of branded fashion products that clearly exhibits their relationship through design style, fabric choice and manufacturing techniques. Design work in this unit is underpinned by the theory of coordination in garment design, including the formation of a collection and the relationships of individual items. Students will be required to conduct research within a given target and niche market to identify needs and opportunities; this research is augmented by a search of materials, accessories and manufacturing techniques. The culmination of this unit is a collection of a coordinated range compiled appropriately to typical industry requirements. Students are expected to demonstrate their flexibility and creative problem solving acumen to build a product line within industry confinements.

In this subject, students continue to develop their knowledge of digital applications used for the staging and compilation of folios, look books and technical drawings commonly used in apparel design. Based on their acquired knowledge of the different aspects of showroom, promotional and technical portfolios used in the industry, students will explore nonconventional ways to develop their own staging style for their professional folio for each setting.
The subject is designed from a professional perspective and addresses several requirements. It draws on the student’s ability to visually communicate to the production team the technical aspects of the garments they design and it requires the students to evocatively and adventurously communicate their designs in order to generate sales. In addition, the design look book will enable the student to communicate their understanding of what constitutes a collection.

In this subject students expand on their research skills and knowledge whilst investigating the Australian Fashion design industry practices and processes. Initially students apply their acquired research methodologies such as open and closed questions, primary and secondary literature research, and observational and analytical outcomes. The research dissects typical fashion company structure, retail and wholesale operations and design room processes and procedures, as well as consumer behaviour typical for the chosen company. Findings are analysed and reported in detail, through the use and application of suitable info graphics in a fully illustrated document. From this report students develop a design brief as a project problem for their chosen company, outlining project parameters, target market, need and purpose of the final product and design outcome.

The outcome of this subject is the development and production of a commercial marketing and merchandising brand pack, which can be fully digitally produced. Students extend on their brand essence and rationale by using photography, graphic design or digital media design to communicate their brand collateral and product line. In a problem based learning scenario, students work together to provide critique and feedback to the design development of the work of the members of their peer group in order to solve their design problems in view of a product showcase presented to an industry panel.

In this unit, students are required to apply their advanced computer design knowledge to produce a technical portfolio to communicate the technical requirements of their garments designed in FA307 Branded Fashion Production. The technical portfolio must facilitate communication between the designer and the production team in the fabrication of garments. The outcome is an industry folio of technical documents containing annotated drawings of the entire product range developed in FA306. This document will provide evidence of the students’ understanding and familiarity with the principles and practices of the industry, specifically in relation to communicating a design with manufacturers and in product costing garments. Students will be required to manage their own work, including industry liaison, so that unit deadlines are met. In this module students demonstrate their computer skills and their advanced time management skills. Students collaborate to exhibit their major work to the industry in a group exhibition.

In collaboration with industry, each student is required to develop a product series in response to a brief. Students will be required to research the market and develop a brand and its products for their target group. Whilst they develop their collection, students will need to liaise with the various sections of the industry pertinent to their chosen design theme or market. They will orchestrate the product development and fine-tune the progress towards a satisfactory outcome. The aim of this unit is for students to experience a real industry setting and to produce a small range of products that shows their ability to see a project through from start to finish. In addition, students will further develop their ability to problem solve and clearly communicate with various segments of the industry. Students are required to produce/manufacture a small group of coordinated garments to dress two people, the combination of which should be decided during the project. Each student’s finished product is exhibited during showcase for judging by an industry panel. Students collaborate to exhibit their major work to the industry in a group exhibition.

Through readings and case studies, students will investigate several occurrences of a fashion in a variety of products with a critical focus on responsible design and sustainability. They will investigate how a design idea moves through the population groups and subcultures of society into mainstream and what other factors govern and influence its outcome, i.e.: how an idea survives and becomes a fashion. They will explore this in the context of trend analysis, fashion marketing and brand development. Students will further expand on their acquired knowledge by developing a marketing strategy for a fashion brand.

This subject requires students to work independently whilst planning, initiating and developing their own merchandise plan for a department. Students study cases of specific and successful branded fashion companies’ practices and models. Situated in a traditional Problem Based Learning environment, students collaborate online within a group to adapt and negotiate the solutions to a set brief and problem. The subject focuses on: trend analysis, development of an Open to Buy plan, sales forecasting and, running the Open To Buy (OTB) calculations. In addition students learn to adapt the Open-to-Buy forecasting tool in different scenarios to determine the amount of money allocated for future deliverable merchandise. Students develop their independent decision making skills when analysing actual sales, inventory, and turn, to project the subsequent sales and buying plan.


Billy Blue design courses are designed to give you flexibility. So if you wish to switch courses, exit early, study faster, or are keen to move from a certificate to a degree, we can help you out through our study pathway options. In the design world, change is our friend. Contact your Course and Career Adviser for more info.

Find out more about Course Upgrades and Pathways

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Frequently asked questions - Branded Fashion

Fashion design refers to individuals who design under their own name. A typical ‘branded’ fashion designer may be responsible for a variety of brands in one company and design for each one according to set criteria as defined by the brand’s philosophy. Branding also adds value to clothing and informs the customer of the differences in each product. Studying branded fashion design offers you many career options and gives you the skills to work across both fields.

The Bachelor of Branded Fashion Design is a one-of-a-kind design qualification, launched in direct response to the needs of the creative industries. It is taught by, and was developed by, leaders in the design world from brand and design consultants, to fashion designers and creative directors. That means you gain the skills and knowledge that employers really want today. What's more, Billy Blue graduates are renowned for their work-readiness and success in the design world.

Billy Blue College of Design has recognised pathways to help you gain entry into the Bachelor of Branded Fashion Design based on the criteria you are able to meet. Explore your pathway options.

We use the latest industry-standard software in all our courses. This changes all the time as industry standards and software programs evolve. Contact us for more information.

Yes, you must bring your own laptop to class. This is part of our commitment to preparing students for the mobile work practice of the 21st Century. There are also some workstations and design software on campus.

Yes, if you are an eligible Australian student you can defer your future fees. International students need to pay each trimester in full before it starts. Learn more about fees here.