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Bachelor of Applied Design (Communication)
CRICOS Provider Code: NSW 00246M, QLD 03107J
CRICOS Course Code: NSW 064423C (156 weeks) and NSW 064420F (104 weeks), and QLD 070808B (156 weeks)
Duration: 3 years Full-time (6 full-time study periods), or 2 years (accelerated)
Location:North Sydney, Brisbane, Melbourne
Study options for Australian students: Full-time, Part-time
Study options for overseas students:Full-time (North Sydney & Brisbane only)
Intakes:March, July, October. Refer to Enrolment
FEE-HELP available
COURSE DESCRIPTION
The Bachelor of Applied Design (Communication) introduces you to a comprehensive range of communication design disciplines: typography, branding, publication design, advertising, image making, packaging, web design, information design and advertising.
You engage with the design process – moving from basic design exercises to a range of fully comprehensive projects – where initial concepts are taken through to printed outcomes or functioning screen-based environments.
This course not only equips you with practical communication design expertise – it provides you the opportunity to work on varying projects which provide invaluable teamwork skills essential for success in the design industry.
AIMS AND OBJECTIVES
The objective of the course is to develop ethical, reflective and professional practitioners who can access a body of knowledge enabling them to work in an interdisciplinary team to research, plan, organise, conduct and successfully complete creative, sustainable and cost effective strategies to a professional standard for the Australian and international market.
COURSE OUTCOMES
At the successful conclusion of this course, a student will be able to:
- Critically analyse problems to find the most creative, strategic, sustainable and cost effective solution
- Understand the critical role of experimentation in the design process
- Critique, produce and evaluate a communications strategy from a brand and consumer perspective
- Demonstrate leadership skills as a team player and communicator
- Demonstrate their ability to creatively apply design theory to their professional practice
- Apply ethical and legal issues to strategic communication campaigns
- Critically reflect on the roles and responsibilities of professional practitioners in contemporary industry
- Demonstrate their capacity to create unique 2D and 3D visual expressions grounded in historical and contemporary knowledge
- Demonstrate their capacity to develop and create visual forms in response to communication challenges
- Critically evaluate visual communication strategies in a public framework
- Apply principles of continuous learning and reflection that are relevant to the industry
COURSE STRUCTURE
Year 1
Semester 1
AD101 Design Culture and Theory
AD102 Ideas Generation in Visual Communication
AD103 Systems of Communication
AD104 Introduction to Design Practice
Semester 2
AD105 Frameworks of Design
AD106 Typography and Context
BC101 Symbols and Distribution
AD207 Studio Practice
Year 2
Semester 3
AD201 Introduction to Design Research
CD201 Design Research and Ideas Generation
CD202 Interface, Representation and Sequence
CD203 Design Usability and the Community
Semester 4
CD204 Advanced Design Research
CD205 Advanced Media Integration
BC201 Interactive Spaces
BC202 Advanced Design Strategy and Application
Year 3
Semester 5
AD301 Culture of Change and Innovation
AD302 Design Studio Management
AD305 Independent Design Practice 1
AD307 Design in Practice 1
Semester 6
AD303 Design and Business
CD301 Design in Practice 2 for CD
AD304 Positioning the Design Practice
AD306 Independent Design Practice 2
CREATE AN EXCITING FUTURE
This well-respected qualification equips you with the skills to become employed in fields such as: graphic design, art direction, photography, illustration, advertising, print media, magazine design and publishing, print media, copywriting, typography, finished art, packaging design, book design, information architecture and interactive graphic design.
ENTRY REQUIREMENTS
- Minimum of 18 years of age prior to course commencement with completion of Australian High School Year 12 and an ATAR of 63.40/UAI of 60+ (or equivalent) OR
- Mature age (aged 21 or over) entry with relevant work experiences AND
- Submission of a design portfolio (6–10 pieces of original creative work) AND
- Personal or phone interview (where possible) AND
- IELTS 6.0 (academic) with a minimum of 5.5 in each band if English is not your first language
