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Bachelor of Branded Environments

Billy Blue College of Design

This design course provides you with the qualification and skills you need to specialise in 3D design and work with marketers to bring brands to life.

You’ll learn about 3D design, ideas generation, brand management, design research, design studio management and more. You'll also learn how to use industry standard graphic design, digital media and interior design 2D and 3D software. The design work you do throughout your study contributes to a professional portfolio – your passport to a serious design career.

Careers can lead to

  • Branded physical built environments
  • Branded virtual environments
  • Spatial Graphics
  • Animated info- visualisation
  • Retail environments
  • Way Finding Systems
  • Social media across online and physical environments
  • Corporate identity design
  • Public placemaking

Quick Course Guide

Qualification Title Bachelor of Branded Environments

Study Options – Domestic Australian students

Full-time Blended*

Part-time Blended*

*Blended (face to face on campus plus facilitated online)

Study options – Overseas students

This course is currently only offered to domestic students

Start Dates

See Key Dates below

Course Length

Full-time: 3 years (accelerated 2 years)

Part-time: 6 years maximum

Entry Requirements

Year 12 equivalent with ATAR 60

For international applications IELTS 6.0 (Academic) with no skills band less than 5.5

Special Entry Requirements:

Demonstrated ability to undertake study at this level:

  • Work experience, and/or other formal, informal or non-formal study attempted and/or completed, OR
  • Design portfolio (6-10 pieces of original creative work)

Finance Options - Domestic Australian students

FEE-HELP

For full fee paying students, payment options are also available.

Course study requirements

Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

Assessment

Practical assignments, research projects, presentations

Location

Sydney Campus

Delivered by

Billy Blue College of Design at Torrens University

Accrediting body

Torrens University Australia is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA).

CRICOS Course Code

Only available to domestic students

Key Dates

2016/17 course dates for all Billy Blue classes held at our Sydney, Melbourne, Perth and Brisbane campuses.

Start Dates Census Dates Last Day Breaks
Mon 20 Feb 2017 10 Mar 14 May 15 May - 4 Jun
Mon 05 Jun 2017 23 Jun 27 Aug 28 Aug - 17 Sep
Mon 18 Sep 2017 6 Oct 10 Dec 11 Dec - 18 Feb

Billy Blue may offer mid-term intakes throughout the year which are subject to availability. For more information please speak with one of our course and career advisors on 1300 851 245

COURSE SUBJECTS - Bachelor of Branded Environments

This subject introduces students to the fundamental concepts within visual language and the relevant software tools for the digital production of graphic messages. It explores methods for the digital production of visual messages and requires students to practically apply and theoretically understand the fundamental grammar that underpins any graphic language. The subject examines the impact of digital technology from practical, historical and theoretical perspectives.

Students will develop skills in expressing the grammar of visual language, working with design software and creating digital visual outcomes through a combination of theoretical studies, practical workshops, guided demonstrations and exercises. The language of design will be analysed through an examination of historical influences and technological developments. Students will create outcomes that are informed by the language of visual grammar and contextualised within contemporary digital technology.

This subject examines the way design ideas are generated. Students will explore concepts of assimilation, synthesis and transformation and will develop an understanding of reflective design practice. A foundation language of experimentation, risk-taking and problem solving is introduced, combined with theories of ideas generation and their transformation into a design outcome.

In addition, students will investigate a variety of methods and techniques to understand design innovation through individual and group exploration and analysis.

This subject provides students with an introduction to both the analogue and digital skills available to designers to communicate interior design proposals.

In an analogue format, the students are introduced to how plans, sections, elevations, freehand and constructed perspective drawing can contribute to the process of design visualisation and production of interior design solutions.

In a digital format, students are introduced to industry standard computer hardware and software applications which will enable them to visualise and produce interior design solutions. Students will be given the opportunity to develop their computer aided drawing skills. Importantly, students will also develop strategies and techniques to foster their capacity to continue to develop their proficiency with digital communication systems, beyond the life of this subject.

This subject provides an introduction to the fundamental theory and practice of moving image and 3D design and production. Students will be familiarised with a basic set of tools and techniques for creating moving image sequences and 3D visualisations. Fundamental moving image, screen language and spatial design concepts are introduced, and students will use these concepts in conjunction with basic production techniques to communicate and convey narrative. The subject also introduces concept development techniques and materials specific to the development of motion and 3D design outcomes.

This subject continues the exploration of the theory and practice of interaction design for digital media. The subject covers core research and concept development methods for interaction design. Students will focus on interpreting and structuring information content for interactive non-linear presentation and delivery, and will also focus on visual aspects of interface design and the ways in which visual design affects end-user experience.

This subject advances students’ understanding of publishing design in both traditional and contemporary applications. Students will use their understanding of basic typographic settings, page composition and layout to explore advanced typographic setting, workflow and content editing. Students will be challenged to consider the 'voice of type' and develop a greater appreciation and understanding of how content is read and viewed through a variety of mediums. They will embrace traditional bookbinding and construction methods alongside screen based, digital applications to realise design outcomes.

Students will work both individually and in small teams, reflecting the experiences and structure of a publishing team. Through lectures, workshops and tutorials, students will investigate methods and techniques central to publishing design, considering content generation, document sequencing, publishing terminology and advanced typographic settings crucial to a comprehensive understanding of contemporary publishing design.

This subject explores the ways that we view the world, our collective understanding and acceptance of visual iconography and how this perception influences our response to brands, advertising and visual communication. It examines the processes and behaviours that drive our interaction with others and how we interact with our world. Students are challenged to re-examine their preconceptions and design thinking methods: to address what makes us communicators and what gives us the right to assume that role?

Students analyse and interpret a range of research topics through a combination of lectures, class exercises and field tasks then demonstrate their understanding through the development of a reflective portfolio and group campaign. Themes include essential perceptual theory; signs, symbols and meaning; lateral thinking and problem solving; advertising theory; tactics of manipulation, research and focus testing.

This subject develops foundational skills in 3D design and animation. Students will undertake character and set design and development exercises, and will generate animated 3D graphic elements. In this way students will develop foundational skills in the principles and techniques of modelling, texturing, lighting and animation required to produce digital 3D characters, environments and props. The subject also explores key concept development stages typical to common 3D design briefs and projects.

This subject focuses on the design and modelling of characters suitable for 3D visualisation and animation. The subject explores organic and inorganic modelling principles and techniques for character body and face creation. Students learn how to create surface and subcutaneous anatomy, and how to create 3D textures by manipulating original source imagery. Throughout the subject, students learn how to apply concepts and principles of character creation to visualise personality, emotion and affect in 3D virtual characters.

This subject develops conceptual and practical knowledge and skills in experience design for interactive and online media. Students will use common experience design research methods to analyse audience and content requirements. Students will work through concept development, prototyping, validation and testing phases to improve and refine a user experience design in relation to the requirements of a specific client brief. Throughout students will develop their knowledge and skillset in terms of creating usable and user-centred interactive design experiences.

The theoretical base of this subject will focus on developing the students’ ability to work with 2D and 3D spatial organisation. It introduces students to the processes of interpreting functionality and planning within a 3D space.
The subject is designed and delivered from an interior designer’s perspective and draws on the students’ experience of such spaces and their understanding of visual communication in spatial environments.

The theoretical base of this subject will focus on developing the students’ understanding of the impact of commercial environment on the consumer, and its relationship to the quality of the consumer’s experience.

Students will explore the theoretical and practical elements of branding through case studies, research and creative investigation. Contemporary commercial environments will be analysed in accordance with design principles and the relationship of the environment to merchandise and planning systems.

Students will also be introduced to the role of storytelling in the design, strategy and marketing of brand.

The use of materials and the elements of sound and lighting will also be explored. This knowledge will then be applied in the creative design of nominated environments. Students will use tutorial time to develop and communicate their design proposals.

This subject focuses on the development of modelling and 3D design skills suitable for the creation of photorealistic and animated visualisations. Students will learn scale-accurate 3D design principles and techniques specific to the creation of photorealistic 3D imagery, including texture creation, lighting and photo-real rendering toolsets suitable for product design and architectural visualisation. In addition to learning about photorealistic approaches, students will also have the opportunity to design and develop bespoke stylistic visual approaches complimentary to photorealism.

The theoretical base of this subject focuses on developing the students’ understanding of the fundamental contemporary theories of brand management, and the critical relationship of commercial design to this strategy.

Students will explore the application of brand management strategies through a range of national and international case studies, and then apply this knowledge to the development of a number of commercial contexts that meet the objectives of a brand management strategy. In addition, students will explore the relationship between the designer and client and designer as client with an emphasis on the constructive contributions the designer makes to the commercial design environments.

The theoretical base of this subject will focus on developing the students’ understanding of the complexities of designing a retail environment whilst appreciating the growing demand for the application of sustainable design practices – not only in materials and technologies but also in the longevity and adaptability of the final design solution.

Students will integrate their knowledge of a retail space, identity design and environmental imperatives into the creative realisation of a project brief.

Students will further develop their research skills and apply these to the design of an ‘eco-friendly’ retail project.

This subject encourages students to analyse and evaluate the effectiveness of contemporary corporate identity and branding systems. Students will develop a deeper understanding of the elements that make a successful brand, challenging the misconception of identity marks as the sole component of a modern brand. Typography and its applications are central features within this subject, providing a level of consistency within a myriad of often, unrelated components. Through lectures, tutorials and practical workshops, students will explore alternative brand touch points and create unique visual expressions within a diverse framework. These strategies and developments will manifest themselves in a variety of environmental and communication pieces, including stationery, advertising communications, signage, way-finding and vehicle livery.

Students will work individually to investigate methods and techniques that can be used to establish a coherent visual language across a variety of mediums. Central to their experience will be the notion of what a brand is and how the designer can add value to business through visual and non-visual components. Students will embrace the function of typography as a vehicle to communicate in literal and abstract terms, developing their understanding of tone of voice, hierarchy structures, and material selection and specification.

This subject provides students with the opportunity to develop their understanding of relevant design history and theories and their application to change and innovation within contemporary practice.

Central to this subject will be the application of contemporary design thinking in the critical reflection of their own, and their peers, creative output. Students will also gain insight into evaluating design outcomes in response to user feedback. The subject is designed and delivered from an interior designer perspective and draws on the student’s knowledge of design history and innovation.

This subject also draws on the student’s own experience as a design consumer.

Systems and Documentation 2: Commercial extends the student's learning and communication of different construction systems for a nominated commercial design proposal

a) In the case of physical environments, the students are required to complete a full documentation package for their nominated design proposal.
b) In the case of digital environment proposal students are required to extend the communication of their design proposals through additional digital representation techniques: e.g. fly-through, animation, interactive components.

The theoretical base of this subject focuses on developing the students’ understanding of the fundamental contemporary theories of social entrepreneurship and a variety of applicable business models.

Students will explore the application of entrepreneurship business strategies and apply this knowledge through a philanthropic context.

Students will be expected to:

- identify a social problem that needs to be solved;
- progress an idea through a business development lifecycle;
- conduct face to face user interviews utilising a self-constructed questionnaire;
- visualise quantitative and qualitative data; learning the basics of using a business model and value proposition canvas;
- create and present a professional-level business deck along with a functional prototype.

This subject examines the effect design has on instigating social innovation and change. Students are introduced to the reality and constraints of working with a real-world client on a major live project. Students will utilise holistic, people-focused methodologies to investigate the social, ethical and human impact of design, whilst ensuring emphasis is placed on the positive effect and critical influence of design on society. By identifying an emotional and authentic core to the project they will be required to demonstrate a critical understanding of the design process so as to move beyond purely commercial and brand centered practices.

Through independent study, critical research, client interaction, lectures, workshops and thorough documentation, students will prepare, outline and present an engaging campaign with a focus on socially responsible design practice. Students will capture and transform their findings in order to drive the campaign through a series of well crafted design solutions, capturing the underlying principles of socially innovative design, discerning current trends and technologies to achieve impact.

This subject focuses on defining the value of design in modern business. It embeds a systematic process for leveraging relationships between design and business processes and encourages students to think through design to exceed user’s needs. Students must understand and influence how people give meaning to things, by transforming ideas from conception to innovative business strategies. Students can generate unique user-centred offerings, build emotional brand engagements and gain insight into all aspects of establishing a unique and viable business. Students are required to conduct research, analyse and define an entrepreneurial and commercially viable opportunity.

This subject gives students the opportunity to:

- work as an intern within a professional design studio for a period of time or
- participate in live incubator projects supplied by industry professionals.

This experience encourages students to build relationships within their design industry and exposes them to the rigors of the real world design practice whilst building their confidence in their chosen field.

This subject also aims to cultivate a broader understanding of professional design industry portfolios, exploring contemporary styles and methods of presentation as well as analysing employment target markets. This is enhanced through self-directed research that assists students to acquire an understanding of the specific needs and preferences of industry in their chosen area of interest.

This subject covers the scoping, planning, design and delivery of a continuous multi-platform user experience design project. As part of this project, students will develop and integrate promotional and social media strategy. The subject explores agile and iterative design and project management methodologies, and the use of scenario/story-based analysis to inform the design and development of interactive features. The subject also develops and extends students’ skillset in terms of usability testing and validation processes.

The purpose of this subject is to develop understanding of the benefits and challenges of working within a team. In this subject students will complete and present a large-scale retail design project to reflect the requirements of a client and the opportunities of an existing retail space. As part of this process, students are required to demonstrate an understanding and appreciation of the concepts, processes and issues related to communicating with a client, developing a retail space and creating a collaborative presentation. Students will be required to maintain a visual diary to provide evidence of progression in their research, idea development and integration. Students will also be required to conduct and minute weekly meetings. Students will be required to pitch their presentation to their retail client at the conclusion of the subject.