Southern Cross Packaging Design Awards 2011

Double gold medalist Holly Doran at southern cross packaging awards in Melbourne tonight has also at won the overall best student design award trumping a tough field of university heavies with her innovative pharmaceutical packaging.

Packaging Council of Australia Award Criteria: This Award is selected from one of the Gold winning entries. The Best of Show is the entry that best complies with the brief while displaying a high level of innovation. Both the mock-up and rationale will be equally judged and must be of a high standard.

Student Name: 
Holly Doran

Institution: 
Billy Blue College of Design, NSW

Name of Entry: 
Swallow

Comments: 
What a solution! Holly has not only exceeded her brief category, won the best rationale Award but has now taken the highest prize. She has given extensive thought to what makes an impressive pack design. All aspects from material choice, design, consumer use and interaction were researched and solved. From all of this research her concept is simply flawless and ready to make its way to shelves today. A brilliant and unique design.